WHAT IS EXPERIENTIAL MARKETING?
Experiential marketing is a disruptive marketing tactic that is used to create meaningful experience for consumers. It immerses them in your brand and stimulates memory using the 5 human senses of touch, taste, smell, sight and sound.
To increase reach and engagement, this tactic is often bolstered by a strong social media campaign.
If you’re looking for an experiential marketing agency in Johannesburg to handle your product launches, brand awareness and sampling campaigns, you’re in the right place.
OUR EXPERIENTIAL MARKETING SERVICES
We approach experiential marketing campaigns with a 360 degree approach, carefully crafting campaigns that stimulate consumers sense and lead to lasting memories.
Each brief is treated as unique and our mission is to provide an outstanding service with the least amount of effort from our clients'.
CONCEPT & STRATEGY
We create ideas and strategy that ensure experiential marketing success.
GRAPHIC & 3D DESIGN
We have capabilities for graphic and 3D design.
PROJECT AND SUPPLIER MANAGEMENT
We manage the entire experiential marketing process, including sourcing and liaising with suppliers. This includes campaign roll-out and on-the-ground management.
BRAND AMBASSADOR TRAINING AND MANAGEMENT
If you're experiential campaign requires ambassadors - We'll source and train the correct caliber of staff to ensure seamless execution.
“Jawbone is a great brand activation company with a core competency of taking any budget and giving the activation the best “big brand” feel they can. They are an agency that can turn things on quickly and are always willing to go the extra mile.”
Celeste Matsose - Tiger Brands
WHEN TO USE EXPERIENTIAL MARKETING
This marketing tactic should be used when you need to drive talkability, increase brand reach and drive consumer engagement. Opportunities to use experiential marketing include:
Brand activations are an effective marketing tactic to help you achieve your sampling targets.
IMPACT AND TACTICAL BRAND AWARENESS
Through face-to-face interactions with your consumers, brand activations help to Increase campaign and brand awareness.
With certain products, the key to success is getting users to know about and experience your new offering. Activations will help you do this.
This tactic allows you to get face-time with your target audience. This helps to strengthen the relationship between your brand and consumers.